If you sell food items as a thank-you gift (e.g., snacks, beverages, dietary supplements), you must provide the required labeling information depending on the product. This ensures that your supporters are well-informed before making a purchase and that your communications comply with legal requirements.
What are the typical required fields?
Since December 13, 2016, uniform EU-wide rules on food labeling have been in effect. Depending on the product, you will need, among other things:
- Product name (clear and understandable; legally required name, if applicable)
- List of ingredients (for packaged foods, generally listed in descending order by weight; including flavorings and colorings)
- Allergens (highlighted in bold)
- Net content (g / ml / l)
- Country-of-origin labeling (if required; e.g., in accordance with EU regulations)
- Alcohol content (if alcoholic)
- Note regarding caffeine (e.g., “Not suitable for children, pregnant women, or nursing mothers”—if applicable)
- Nutrition Facts Panel (generally required; exceptions may apply depending on the product category)
Where can I enter this information on Startnext?
To ensure that supporters see this information before making a purchase, you can place the required information here, for example:
- in the thank-you message
- in a thank-you gallery image (as clearly legible text within the image)
- in the gallery images in the project details
- in writing in the project details (e.g., as a separate section titled “Food Information / Ingredients”)
Tip (Practical)
- Make sure that information is easy to read (even on mobile devices) and isn’t just hidden in the “fine print” on images.
- If you offer different varieties (e.g., different flavors), clearly indicate which ingredients/allergens are included in each variety.
Important
This is general guidance and does not constitute legal advice. Depending on the product (e.g., dietary supplements, alcoholic beverages, perishable goods), additional requirements may apply.