Funding Goals

The funding goal shows the amount you hope to raise for your project. It lets your backers know how much money you need and what the funding will make possible.

Your project always has an initial funding goal. This initial goal is particularly important because it’s here that you decide whether it will also serve as the minimum amount required for your campaign to be successful.

If your first funding goal is a minimum amount

With the all-or-nothing principle, your project will only be successfully funded if the minimum amount is reached. If this amount is not reached, no money will be collected from the backers.

The basic plan always follows the "all or nothing" principle. Your first funding goal automatically becomes your minimum amount.

If you're using a flexible campaign

Starting with the Pro Plan, you can also run a flexible campaign. In that case, reaching the initial funding goal is not a requirement for the project’s success. You’ll receive payouts even if the goal isn’t fully met.

The fundraising goal is still important, though: It helps you clearly explain your project, provide direction, and motivate your community to support you.

Stretch Goals (available with the Pro Plan and above)

Starting with the Pro Plan, you can create up to 10 milestone goals after your first funding goal. Milestone goals are phased funding goals with their own title, amount, and a description of what will happen once they are reached. Your community will see a progress bar and a timeline for each goal on the project page.

Link thank-yous to milestones

You can link thank-you gifts to specific milestones. They can either be visible from the start but bookable only once the corresponding milestone has been reached—or they can appear only after the milestone has been achieved.

Here's how to set milestones

1. 1Open your project interface under Crowd & Funding > Funding Goals.
2. 2Set your first goal (title, amount, reason) and decide whether to enable "All or Nothing" (AON).
3. 3Add more milestones—they will be automatically sorted by amount.
4. 4Under "Thank You Gifts" > "Single Thank You Gift," assign the appropriate milestone to the goal-binding Power-Up.

Why Milestones Work

• Transparency: Supporters can see exactly what their money is being used for, step by step.
• Motivation: Every goal we achieve is a shared success and keeps the campaign moving forward.
• Ambition: You can think bigger without setting your initial goal unrealistically high.
• Gamification: Locked-away rewards spark curiosity and provide incentives to reach the next goal.

For more information, see the FAQ "Can I set multiple funding goals?" and the launch blog post about milestone goals.

In short

• In the Basic Plan, your first funding goal is always your minimum amount, based on the all-or-nothing principle.
• Starting with the Pro Plan, you can choose whether your first funding goal is a minimum amount or whether you want to set a flexible funding goal.
• Starting with the Pro Plan, you can set up to 10 stretch goals and link specific rewards to individual goals.