The funding goal shows the amount you hope to raise with your project. It lets your backers know how much money you need and what the funding will make possible.
Your project always has an initial funding goal. This initial goal is especially important because it’s here that you decide whether it will also serve as the minimum amount required for your campaign to be considered a success.
If your first funding goal is a minimum amount
Under the all-or-nothing principle, your project will only be successfully funded if the minimum amount is reached. If this amount is not reached, no money will be collected from the backers.
In the Basic Plan, the "all-or-nothing" principle always applies. Your first funding goal then automatically becomes your minimum amount.
If you're using a flexible campaign
Starting with the Pro Plan, you can also run a flexible campaign. In that case, reaching the initial funding goal is not a requirement for the project's success. You'll receive payouts even if the goal isn't fully met.
The fundraising goal remains important nonetheless: It helps you clearly explain your project, provide direction, and motivate your community to support you.
Stretch Goals (available with the Pro Plan and above)
Starting with the Pro Plan, you can create up to 10 milestone goals after your first funding goal. Milestone goals are staggered funding goals, each with its own title, amount, and a description of what will happen once it’s reached. Your community will see a progress bar and a timeline for each goal on the project page.
Link "Thank You" Messages to Milestones
You can link thank-you gifts to individual milestones. They are either visible from the start but can only be redeemed once the corresponding milestone has been reached—or they appear only after the milestone has been achieved.
Here's how to set milestones
- Open your project interface under Crowd & Funding > Funding Goals.
- Set your first goal (title, amount, reason) and decide whether to enable "All or Nothing" (AON).
- Add more milestones—they'll be sorted automatically by amount.
- Under "Thank-Yous" > "Single Thank-You," assign the appropriate milestone to the "Goal Commitment" Power-Up.
Why Milestones Work
- Transparency: Supporters can see, step by step, what happens to their money.
- Motivation: Every goal achieved is a shared success and keeps the campaign moving forward.
- Ambition: You can think bigger without setting your first goal unrealistically high.
- Gamification: Locked-behind rewards spark curiosity and provide incentives to reach the next goal.
For more information, see the FAQ "Can I set multiple funding goals?" and the launch blog post about milestone goals.
In short
- In the Basic Plan, your first funding goal is always your minimum amount, based on the all-or-nothing principle.
- Starting with the Pro Plan, you can decide whether your first funding goal is a minimum amount or whether you want to set a flexible funding goal.
- Starting with the Pro Plan, you can set up to 10 stretch goals and link thank-you gifts to specific goals.