Depending on your Startnext plan (Pro/Premium), you can enter your own Meta Pixel ID (GA4) in the project settings under Communication → Tracking.
This allows you to track your visitors' journey from a Facebook or Instagram ad all the way to making a donation.
The Meta Pixel lets you:
- Optimize Your Advertising Campaigns Through Better Performance Analysis
- Target Audience Analysis Based on Behavior and Interests
- Retargeting—that is, reaching out again to people who have visited your project page but haven't supported it yet
Startnext always takes users' consent into account and sends only necessary data to Meta.