You will receive the backer data as a download once the campaign has successfully concluded. You may generally use this contact information for project-related communications (information about support/donations, project updates, and thank-you gifts).
For promotional newsletters (i.e., those unrelated to the project), you should generally obtain separate, explicit consent (opt-in).
What does Startnext offer?
- Once the campaign has ended successfully, we will provide you with the supporter data in an Excel file that you can download.
- As part of the process, a Data Processing Agreement (DPA) will also be signed, allowing Startnext to collect, process, and make the data available to you.
What can I use the email addresses for?
1) Project-related communication (mostly fine)
Without additional consent, it is generally possible to contact supporters to:
- Project Progress Updates
- Information about order processing (e.g., shipping, questions about addresses)
- Information about the purpose of the support or donation
2) Marketing newsletter (separate consent recommended)
If you also want to send out promotional content on a regular basis (e.g., new projects, special offers, general newsletters), we recommend:
- Obtain consent with a single click (double opt-in or verifiable opt-in)
- Transparent information about how the address is used
Required in every email: Include an unsubscribe option
Your emails should always include a simple unsubscribe link or a clear way to unsubscribe.
Important
This is general guidance and does not constitute legal advice. If you are unsure (e.g., regarding large newsletter mailing lists or marketing automation), please seek advice from a data protection expert.