Depending on your Startnext plan (Pro/Premium), you can enter your own Meta Pixel ID (GA4) in the project settings under Communication → Tracking.
This allows you to track your visitors' journey from a Facebook or Instagram ad all the way to making a donation.
The Meta Pixel lets you:
- Optimize your advertising campaigns by better analyzing performance
- Target audience analysis based on behavior and interests
- Retargeting, which involves reaching out again to people who have visited your project page but haven't yet supported it
Startnext always takes user consent into account and only sends necessary data to Meta.