On Startnext, you can use various tools to analyze the impact of your campaigns and communications. Depending on the tool, you can see which channels people use to find your project, how contributions are trending, or which contributions can be attributed to a personal recommendation. Not every tool shows which specific action led to a contribution.
Evaluate Project Development and Communication Channels
- Site Statistics: View visits, page views, and the history of your contributions for a selected time period directly in the project interface. The analytics are provided by Startnext; you don't need your own Google Analytics account.
- Sources and Campaigns: Compare where the recorded visits come from. The overviews do not show the corresponding donation amounts and therefore do not indicate which initiative generated how much money.
- Marketing Referrers: Track visits via named project links, such as those used in newsletters, Instagram posts, or individual promotional campaigns. Available starting with the Pro plan.
Use Site Statistics and Marketing Referrers
Analyze the data in your own analytics or advertising account
- Google Analytics: Analyze the visits tracked for your project in your own Google Analytics account, for example, by source or device used.
- Meta Pixel: Track the performance of your Facebook and Instagram ads in your Meta account. Events such as the start of checkout or a successful donation help you target ads based on donations.
Both integrations are available starting with the Pro plan and complement the page statistics.
Set Up Your Own Google Analytics and Meta Pixel
Evaluate personal recommendations and partnerships
- Affiliate Links: With personal referral links, you can track which views, referrals, and confirmed amounts are attributed to a specific person. They’re better suited for personalized analysis than marketing referrers—for example, when it comes to recommendations from influencers or other advocates. You don’t need a commission agreement for this. You and your team can also use your own links for your project.
- Ambassadors: Invite influencers and other opinion leaders to collaborate via the project interface and view their referral results. If you wish to offer a commission, an explicitly accepted commission agreement is required. The role or an affiliate link alone does not constitute a claim to compensation.
The corresponding instructions: